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    • Your Leading Investment Partners

    We are committed to building a more secure future for you

    Get to Know Us
    Get to Know Us

    Why We Do What We Do

    OUR VISION

    To be the most trusted asset manager for creating long-term value.

    OUR MISSION

    To deliver lasting value by growing investors’ wealth through diligent investment management, innovative solutions and a customer-first commitment while maintaining highest ethical standards

    Pakistan’s Most Trusted Asset Management Company

    We are experts at managing your tailored portfolios and ensuring maximum returns. Our expertise is backed by our belief in success, resilience, entrepreneurialism and innovation. Being a wholly owned subsidiary of UBL Bank, We serve 1,03,317 active retail & institutional clients inside and outside Pakistan.

    UBL Funds in Numbers

    • Assets Under Management

      Rs. 402.84 Billion

      (As of June 30, 2026)

    • Assets Quality Rating

      AM1

      By VIS

    • NTN Number

      1456150-6

    • Subsidiary

      UBL Financial Services (Pvt) Ltd.

    • Company Registration Number

      K-08280 (PIC - Public Interest Company)

    • Licenses’ Issuing Date & Number

      SECP/LRD/LD/30/AMCW/UBL/2025          June 15th, 2025

      SECP/LRD/30/AMCW/UBLFML/2023-25   July 15, 2025

      SECP/PW/Reg-05/UBL                                      July 29th, 2009

    Funds Under Management

    • 26Mutual Funds

    • 8Administrative Plans

    • 6Voluntary Pension Schemes

    Our Core Values

    Driven by our values to deliver the best
    investment     management services.

    • Stewardship Reflecting responsibility and trust, the visual depicts our commitment to managing investments with care and a long-term perspective.
    • Integrity Keeping the sensitivity and hope in consideration, the sketch depicts faith and confidence to the core.
    • Diligence With discipline at its core, the sketch represents focus, attention to detail, and consistency in decisions.
    • Innovation Driven by creativity, the visual illustrates forward-thinking ideas and smarter investment solutions.
    • Teamwork As teamwork and bonding gives you direction, the analogy of staying together has been depicted in the visual.

    Global Investment Performance Standards GIPS®

    Developed by the CFA Institute, GIPS® are a set of ethical standards used for the presentation and calculation of investment performance, designed to ensure fair representation and full disclosure of a fund manager’s performance information.

    In 2010, UBL Fund Managers successfully implemented GIPS for the performance presentation of funds under its management. This is in-line with our commitment to provide world-class investment management services as well as transparent and fair performance reporting to our investors.
    UBL Fund Managers is the first Asset Management Company to achieve GIPS compliance in the mutual funds industry in Pakistan. Our GIPS compliant status has independently been verified by KPMG Taseer Hadi & Co. Pakistan.
    For our clients, the implementation of GIPS® means access to complete, transparent and unbiased performance information at par with globally recognized presentation standards.

    Developed by the CFA Institute headquartered in USA, GIPS are a set of ethical standards used for the presentation and calculation of investment performance, and designed to ensure fair representation and full disclosure of a fund manager’s performance information.
    GIPS provide an ethical foundation and self-regulated means to communicate performance figures to prospective and current clients and are designed to provide such clients with adequate performance information to ensure that informed investment decisions are made.
    For more information about GIPS® standards please visit www.gipsstandards.org

    UBL Funds through the Years

    • 2026 - Lipper Best Performing Fund Awards (5 & 10 Years Equity Pakistan) Al-Ameen Shariah Stock Fund
    • 2024 - Lipper Best Performing Fund Awards (5 & 10 Years Equity Pakistan) Al-Ameen Shariah Stock Fund
    • 2023 - Lipper Best Performing Fund Awards (10 Years Equity Pakistan) Al-Ameen Shariah Stock Fund
    • 2022 - IBSi NeoChallenger Bank Award for 'Best in Customer Focus WealthTech'
    • 2022 - Launch of JhatPat e-account (digital on-boarding)
    • 2022 - Lipper Best Performing Fund Awards (10 Years Equity Pakistan & Bond PKR)-ASSF & AIAIF
    • 2021 - Lipper Best Performing Fund Awards (3 & 10 Years Equity Pakistan)-ASSF
    • 2020 - One of the first AMCs to launch ETF in Pakistan
    • 2020 - Lipper Best Performing Fund Award (5 Years Equity Pakistan)-ASSF
    • 2019 - Launched Al Ameen Islamic Energy Fund
    • 2019 - We launched first-ever NSS competitive Special Savings Fund in mutual funds category.
    • 2018 - Lipper Best Performing Fund Award (3 & 10 Years Equity Pakistan)- ASSF
    • 2018 - Our Islamic Equity Fund received the prestigious Thomson Reuters Lipper award in the Global Islamic Category for 3 years and 10 Years.
    • 2017 - Assigned AM1 rating by JCR - VIS, The highest rating for an asset manager in Pakistan
    • 2016 - Honored as the first asset management company to receive the prestigious MAP award for the financial sector.
    • 2011 - Going International - Launched UBL Fund Managers in the Middle East.
    • 2010 - Launched Pakistan's first CPPI Fund based on internationally renowned methodologies.
    • 2010 - Recognized as the first AMC in Pakistan to obtain GIPS Compliant status.
    • 2005 - Opened doors to our first dedicated investment center in Karachi.
    • 2001 - Incorporated as a wholly owned subsidiary of UBL Bank, UBL Fund Managers started its operations.

    Quick Links

  • Book your appointment to start investing today.

    • Complaint Handling Cell

      Call: 0800-00026
      International Dialers: +9221-38892219
      Email: customercare@ublfunds.com
      CLICK HERE for more Information

    • UBL Funds-Sequential Information

    • Need Help to Get Started?

      0800-00026 (toll free)

      INVEST to 8258

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      Last Updated: July 16, 2026 14:00:04

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