Basics of Investment

Let us educate you about building your portfolio.

Basic of Investment
Basic of Investment

What is Investing?

There’s a limit to how much we can work and earn from it, not to mention that it takes away from our leisure time. This is where investment comes in—putting your money to work for you.

Let your funds earn on your behalf, giving you the opportunity to work, sleep, read, or socialize with friends. Simply put, making your money work for you maximizes your earning potential.

Develop a Portfolio Strategy

Based on your objectives, investment horizon and risk profile, we will help you identify an optimal investment strategy and the ideal  mix of assets most suitable for achieving your goals.

If you have more time to achieve your objectives, you’re more likely to invest a larger portion of your money in riskier investments.

Why Invest?

Obviously, to earn more money. However, investing is becoming less of a luxury and more of a necessity. For the average person, investing is the only way they can retire while still maintaining their standard of living.

By planning ahead you can ensure financial stability when you retire.

Understanding your Needs

Even though investors are always trying to make money, they  come from diverse backgrounds and have different needs. Therefore investment solutions and methods should be personalized for each investor.

We will explore three main factors that determine the optimal path for an investor:

-Investment Objectives

-Time Horizon

-Risk Profile

Investment Objectives

Investors have a few primary objectives: safety of capital, regular /stream of income, or capital appreciation amongst others. These objectives depend on a person’s age, stage or position in life, and personal circumstances.

A 65-year-old widow living off her retirement savings is far more interested in preserving the value of investments than a 33-year-old business executive.

The widow needs income from her investments to survive, she cannot risk losing her investment, However the young executive has time on his side and can therefore take more risk.

Time Frame
As a general rule, the shorter your investment horizon, the more conservative you should be. If you are investing for a long-term objective like retirement and you are still young, then you have time to be more aggressive in your approach and invest in high risk-high reward asset classes like stocks. At the same time, if you start young, you have the power of compounding on your side!

On the other hand, if you are about to retire, then you may opt for a more conservative approach as the opportunity to recover losses on your investments is limited in case of any losses and therefore it is critical to be safe.
Risk Profile

When investing, you need to know how much volatility you can stand to see in your return on investments.

Figuring this out is difficult, but there is some truth to an old investing maxim: you’ve taken on too much risk when you can’t sleep at night because you worry about your investments. 

Ask your investment advisor to conduct a thorough risk profiling for you to help make more informed investment decisions.


SECP Investor Education

Types of Investment

The term ‘bond’ is commonly used to refer to any form of investment founded on debt. When you purchase a bond, you are lending out your money to a company or the government. In return, they agree to give you interest on your money and eventually pay you back the amount you lent them.

The main attraction of bonds is their relative safety. If you are buying bonds from a stable government, your investment is virtually guaranteed (or “risk-free” in investing terminology). However due to the safety and stability there is low risk and low potential return compared to other investment instruments

When you purchase stocks (or ‘equities’), you become a part-owner of the business. This entitles you to vote at the shareholder’s meeting and allows you to receive any profits that the company allocates to its owners (also known as dividends).
While bonds provide a steady stream of income, stocks are volatile. They fluctuate in value on a daily basis. Compared to bonds, stocks provide relatively high potential returns. Of course, there is a price for this potential: you must assume the risk of losing some or all of your investment.
When you buy a mutual fund, you are pooling your money with a number of other investors, which in turn enables you (as part of a group) to pay a professional manager to select specific securities for you.
Mutual funds are set up with a specific strategy in mind, and their distinct focus can be nearly anything: stocks, bonds, debt, stocks and bonds, gold, etc. The primary advantage of a mutual fund is that you can invest your money without needing the time or the experience in choosing investments.
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